Capabilities
ADDVANCE operates one of Europe’s most integrated Consumer Health platforms, uniting B2B excellence and digital‑native B2C capabilities under a shared operational backbone. Our end‑to‑end platform ensures speed, quality, reliability, scalability, and cost efficiency – from ideation to production to omni‑channel execution.
R&D & Innovation
ADDVANCE’s central R&D engine serves as the platform’s strategic heartbeat, turning insights from European retailers and millions of digital consumers into fast, validated product launches. The integrated NPD workflow ensures speed, quality and cross‑business scalability.
- Data‑driven ideation grounded in B2B market intelligence and B2C consumer feedback
- Streamlined NPD workflow: ideation → formulation → lab testing → commercialization
- More than 3,100 formulations developed across categories and dosage forms
- Innovation validated through both engines, enabling fast scaling (e.g., Bitterdrops, Zyklus Roll‑On)
- Cross‑selling potential: each formulation becomes available to both B2B and B2C channels
Procurement
The Group’s centralized procurement function consolidates substantial purchasing volume across the platform, enhancing supply security, improving cost positions and ensuring consistent quality across suppliers.
- Centralized sourcing with ~€130m annual purchasing volume
- Structured tenders and supplier negotiations across all sites
- Harmonized specifications and cross‑site cost benchmarking
- Strong, compliant supplier network built on stringent qualification processes
- Proven savings and improved stability across raw materials and packaging
Manufacturing
ADDVANCE operates a pan‑European manufacturing footprint, enabling high quality, supply reliability and attractive unit economics. Its hybrid model — in‑house production plus certified external partners — provides scale and flexibility across dosage forms.
- Manufacturing sites in Germany, Slovakia and Spain, each with specialized capabilities
- Vertically integrated production for strategic formats
- Enhanced control over quality, margins and speed‑to‑market
- Ability to insource key technologies where strategically beneficial
- Flexible capacity through trusted external manufacturing partners
Quality & Regulatory Affairs
Quality and compliance form a core layer of the platform. ADDVANCE operates in regulated CHC categories and maintains harmonized processes across all sites, supported by extensive certification coverage.
- Centralized QA/RA function with 20+ specialists
- Compliance across OTC medicines, medical devices (ISO 13485), VMS and cosmetics
- Supplier approval, raw‑material qualification and regulatory documentation
- Digital traceability supporting fast, controlled interventions
- Capability to execute full recalls within one day
Supply Chain & Logistics
The Group combines internal hubs with specialized European logistics partners to ensure reliable, cost‑efficient fulfillment for both B2B and B2C customers.
- Integrated logistics infrastructure across Europe
- Dedicated B2C fulfillment hub in Germany with significantly reduced cost‑per‑order
- High OTIF performance supported by optimized workflows and warehousing
- Scalable setup supporting peak volumes and category growth
- End‑to‑end flow from production to packaging to distribution
Sales, Marketing & eCommerce
ADDVANCE’s commercial engine blends long‑standing B2B retail relationships with a modern digital commerce stack for its D2C brands. This dual setup creates a differentiated insight loop and supports efficient growth across both engines.
- Deep B2B relationships with leading European retailers and brand owners
- Category management and private‑label development supported by regulatory expertise
- Unified Shopify‑based eCommerce infrastructure for B2C brands
- Centralized CRM, analytics and performance marketing driving high retention
- Insight loops from B2B and B2C feeding into R&D for faster, more accurate innovation